About Me

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October 12, 2025

About the Designer

Claire Poulter

Owner & Designer

Hey luv,

I'm Claire, a designer born and raised in Austin, TX. I love lovely things. Like the early morning mist of a family camping trip to Tyler, or the smell of fresh peonies in Trader Joes, or opening your window to listen to the rain pitter-pattering outside. I've been told I'm a very "chalant" person. I'm passionate to a fault, caring deeply about the things and people I love. One of those things happens to be Luvly Design.

Luvly began as 15-year-old me peddling greeting cards to my suburban neighbors. While I quickly learned I will never be a salesman, I fell in love with running a business, with creating meaningful artwork for others, designing a brand, a website. Throughout running this agency, I never knew what was coming next, from watercolors to painted vinyls to murals to websites to brands, but I knew I was living my dream.

You may have seen Philippians 4:9 with my work, but it is truly a verse I live by. There is a lot of darkness in this world, but if I can shine a light on "whatever is lovely," I know I will have done well.

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